RETAIL &
CONSUMER BEHAVIOR
Technology has long played a pivotal role in retailing. It has been the catalyst for change throughout retailing’s history. The new waves of technology have put more information at retailers’ disposal, providing an opportunity to be more in tune with customer needs.
OTSI specialties like IoT, AI, and Machine Learning are promising for the retail sector and can transform business. Extending superior customer experience and emerging technologies like AR/VR can offer a completely immersive experience.
Consumer service is crucial, regardless of your type of business, and is key to customer retention. Promotions are great for bringing new consumers, but consumer service is essential to the survival of your retail business. For deep personalization, connect all stages of the consumer lifecycle to collect data.
The big question is how to implement this transformation and handle the challenges.
Fashion Apparel
Customers of fashion retailers want an immersive and interactive customer experience. According to analysts, the wave of digital disruption and tailored personalization require a faster time-to-market.
Existing Challenges
- Need to Optimize Processes and Control Costs
- Managing Demand-Driven Supply Chain Management
- Simplify Processes and Offer Customer Convenience
Our Solutions
- Build Digitized Processes That Reduce Costs
- Proven Forecasting and Analytical Models for Prediction
- Complete Digital Transformation Capabilities that Enhance Customer Experience
Specialty Retail
Customers need for localized, customized, and personalized experience will help specialty retail to thrive and grow. however, the arduous challenge is to keep pace with competition from the larger mass market retail counterparts who offer wider selection options and extremely competitive prices.
Existing Challenges
- Create Strong Differentiation and Unique Selling Points
- Need to Understand the Customer and Have Instant Access to Their Information At All Times
- Keeping the Differentiation Factor Intact
Our Solutions
- Offer Complete Digital Map For The Business
- Link Different Data Sources and Customer Touchpoints
- Offer Personalized Customer Experience
Grocery Retail
Grocery retail is becoming highly dynamic, competitive, and complex with the rapid transformation & digitization of customer purchase path.
Industry disruptions focus on personalizing innovative and convenient shopping experiences through in-store digitization, home delivery innovations, and even hyper-local sourcing.
Existing Challenges
- Responding Quickly To Customer Needs
- Swiftly Adapting to Changes
- Catering to Changing Customer Demands
Our Solutions
- Offer Agile Development Methods
- Use Predictive AI & Machine Learning Models
- Perform Customer Segmentation