Business Insights & Advanced Analytics for Banking Sector
Engagement Details
Primary Operations: India
Associated since: 2018 – 19
Service Type:
Application development & implementation
Service Model:
Managed service
Status: On-going
Methodology: Agile
Scope/Challenges/Key objectives
Business Case:
Banking administration is aiming to improve business with the help of customer retention and targeted sales by utilizing existing data assets through analytical insights. The bank would like to implement a tool to aid in quality assessment and maintenance of completeness, consistency, timeliness and accuracy of data.
Challenges:
- Insufficient information in the reports
- Customer retention KPI is poor
- Packaged products are not reaching the appropriate customers
- Product designing is time consuming
- Unable to load optimum cash in the ATM machines due to lack of sufficient KPIs
- Cash blockage with excessive cash loading to ATMs
- Unable to design customer specific products
- Matching of customer to product is inefficient leading to poor targeting
Solution, Technical Environment, Benefits
Solution / Project Engagement:
- Reporting and analytics platform using SAS tools
- Performing requirement assessment
- implement a tool to aid in quality assessment and maintenance of completeness, consistency, timeliness and accuracy of data
- Design solution connect to leading databases, identify, profile and validate data by cross-relating identified sources for supporting model implementation
- Build analytical models on training data and perform advanced analytics in areas such as big data
Technical Environment:
- SAS data management with standard data surveyor for SAP
- SAS visual analytics (VA)
- SAS enterprise miner
- SAS enterprise guide
30+ analytical dashboards
Marketing
strategy
Benefits from
data insights
Retain
customers
Design
campaign's
