Data Analytics & Business Insights

Engagement Details

Primary Operations: India

Associated since: 2018 – 19

Service Type:
Application development & implementation

Service Model: 
Managed service

Status: On-Going

Methodology: Agile

Scope/Challenges/Key objectives

Business Case:

Banking administration is aiming to improve business with the help of customer retention and  targeted sales by utilizing existing data assets through analytical insights. The bank would like to implement a tool to aid in quality assessment and maintenance  of completeness, consistency, timeliness and accuracy of data.


  • Insufficient information in the reports.
  • Customer retention KPI is poor.
  • Packaged products are not reaching the appropriate customers.
  • Product designing is time consuming.
  • Unable to load optimum cash in the ATM machines due to lack of sufficient KPIs.
  • Cash blockage with excessive cash loading to ATMs.
  • Unable to design customer specific products.
  • Matching of customer to product is inefficient leading to poor targeting.
Solution, Technical Environment, Benefits

Solution / Project Engagement:

  • Reporting and analytics platform using SAS tools
  • Performing requirement assessment
  • implement a tool to aid in quality assessment and maintenance of completeness, consistency, timeliness and accuracy of data.
  • Design solution connect to leading databases, identify, profile and validate data by cross-relating identified sources for supporting model implementation
  • Build analytical models on training data and perform advanced analytics in areas such as big data.

Technical Environment:

  • SAS data management with standard data surveyor for SAP
  • SAS visual analytics (VA)
  • SAS enterprise miner
  • SAS enterprise guide

Many analytical dashboards


Benefits from
data insights



Build Efficient & Cost Effective Solutions With OTSI


Start Your Journey with OTSI Today!

"*" indicates required fields